Evisu Genes
Once upon a time there was a real connoisseur of jeans, Hidehiko Yamane, as expert and demanding as only certain Japanese ‘otaku’ can be. He passionately searched for the best products to import from anywhere in the world. He soon realized that quality denim, the original, was impossible to find on the market. Then, during one of his trips looking for vintage pieces, he came across a 1950s American loom capable of weaving forty metres of a ’selvedge’ denim a day. Yamane had an idea: why not make exceptional jeans for connoisseurs like himself? So the Evisu adventure began. In 1988 Yamane — who calls himself a tailor, not a designer of jeans – created a cult product. Today the little Osaka trademark has become famous all over the world, with 400 shops besides more than 50 in Japan. Evisu continues to expand with its newest additions including ‘Evisu Shoos’, ‘Evisu European Edition’ and ‘Kizzu’.
Tagged: denim, street fashion
RELATED
If jeans were a drug, then Dr Denim’s would indubitably be my drug of choice. But better yet, our favourite Doc’s designs just keep getting cooler and, well … finer. I’m absolutely marvelled by their two latest fits: the Osmond (skinny fit) and Raymond (regular fit). While the Osmond features a bleached down wash in tight fits, the Raymond offers a second-hand look in grey scale denim. Suave, are they not?
Artsu denim at Australian Fashion Week
Fashion really is a process of metamorphosis. First there were skinny jeans. Then super-skinny. Then leggings. Then ‘Meggings’ (leggings for men). Now we’re about to go one step further, if Artsu have anything to do with it. Male models strutted the catwalk at Australian Fashion Week in a kind of hybrid-jodhpur: skintight to the knee then flared above with a baggy crotch. Teamed with military-influenced jackets and tees, it’s going to be a long black summer according to Artsu. The collection continued the gothic romantic trends of winter into the warmer months ahead (good news for us Aussies, as we can recycle our current winter wears!) With a darkly Victoriana influence and a nod to equestrian styling we reckon the look will be galloping out of the stores in no time.
Kim Gordon’s Mirror/Dash label
As a So-Cal suburban teen, I was a die-hard Sonic Youth lover. So when Kim Gordon launched X-Girl clothing in 1994, I became an insta-fan. My favorite T-shirt was electric blue and said X-Girl in neon orange and pink and wearing it immediately helped me separate the kids I’d like to know from the ones I wouldn’t: every jock would say. ‘X-Girl, does that mean you’re a dude now?’, while every music nerd would give a knowing nod of alliance. I still mourn its American, demise so I’m thrilled that Kim Gordon is back in the fashion game with a new line called Mirror/Dash, coming out February 16 at Urban Outfitters. The collection has a feminine, tomboy feel, much like Gordon herself, and features a slouchy pocket t-shirt dress, a casually sexy wrap dress, and the necessary blazer staple, among other items. Whether she’s rocking out with Thurston Moore in Sonic Youth, making art, or jamming with her other band Free Kitten, Kim Gordon continues to epitomize cool. And I have no doubt each piece in her collection will, too Read more
Also by DERRICK STEMBRIDGE
Hailing from The Netherlands, Chris Berens works predominantly with ink, varnish and acrylic. Although, by his own admission, his paintings are not made with a particular message in mind, he works from recollection to create his very personal and intimate images. ‘I treat every painting as I would a diary’, he says, ‘in which I paint my thoughts and feelings’.
Paul Smith limited edition Fisheye No2 camera
Are you into wide angles? Then you might want to check out the new Paul Smith limited edition Fisheye No2 camera. Paul Smith collaborated with Lomography cameras to make this special item, which has a 180 degree wide-angle view and amazing fish-eye barrel distortion. Included is a bulb setting for long exposures and a switch for multiple exposures on the same frame. You also have the ability to use hotshoe flash or the built in flash. The body of the camera is attractive in a fashion sense with its metal accents and the Paul Smith signature multi-colored stripes.
Speck fitted case for iPhone 3G
Here’s one for all you tech savvy fashionistas. Outfit your iPhone 3G in form-fit style with a case from Speck. The lightweight, snap-together design lets you instantly make your iPhone 3G a fashion statement, while the soft fabric provides added comfort and extra grip in hand. Personally, I’m digging the plaid. But maybe that’s just because it’s getting chilly outside.
YOU'RE SAYING (1)
HAVE YOUR SAY
RIT student Nikki Graziano is a photographer and a mathematician, using her latter specialization to find forms and patterns — described as equations — in the images she captures. Read more
I think Anne Geddes spent ten years in the desert with Dr. Seuss doing hallucinogens. She woke up one searing Nevada morning and decided her new name was Peggy Noland. Then she moved to Kansas City and released the line that is currently featured on her website. At least, that’s what I think.
This beautiful black and white art periodical Color Ink Book has been designed so that you can add splashes of color to any of the pages that catch your eye. This second issue features the work of more twenty five international artists, including Andy Smith, Formfieber, Marco Rached, Nathan Spoor, and Trystan Bates.
Oh man! I just want to curl up inside one of Will Cotton’s artworks and immerse myself in the sweetness of its surrounds. Read more
Kirk brings Molly to meet his family for a pool party but she doesn’t have her swim suit. Kirk, an average Joe, can’t believe his luck when gorgeous babe Molly falls for him even though he’s the first to admit She’s Out of My League. In cinemas April 1.
I’d never before seen a museum where the building itself is the attraction more so than what is exhibited inside. Built by Daniel Libeskind in 1999, the Jewish Museum in Berlin is worth a visit even if you are not an architecture fan. Read more
Pre-eminent Norwegian Viking metal band Enslaved has evolved over the years from a straight-forward black metal band into a moody, post-rock outfit without completely abandoning their roots. Their last few albums have seen a shift towards English lyrics, sweeping and majestic instrumentals, and diverse influences — everything from Pink Floyd and ’70s prog and psych rock to ‘80s goth and shoegaze pop. Read more
WE'RE POSTING / SOME OF THE BEST
Yu Xiao was born in Zi Bo, Shandong, China. She received her M.A. in Photography from China Central Academy of Fine Arts in 2009. In this work, Never Grow Up, Yu Xiao digitally created child versions of herself as a commentary on China’s one child rule and the intense focus on childhood that results. Read more
Creative advertising packaging
Despite the intentions of many, it’s not so often that advertising — as an industry — truly thinks outside the box. Yet, when executed well, clever eye-catching advertising actually works. It does. As these examples will attest to. Read more
Entre Chien et Loup by Amira Fritz
This fashion photo series — Entre Chien et Loup — is the product of a collaboration between Parisian-based photographer Amira Fritz and Matthew Cunnington and John Sanderson. Read more
The clever folk at Code Organ made a sythesizer that turns webpages into music. Just enter a URL and listen to the sweet, sweet sounds your site produces.
Good thing Kris Kuksi channelled the trauma of growing up with an alcoholic stepfather, his disdain for ‘the typical American life and pop culture’, and his fascination with the macabre into obsessive, baroque assemblages, paintings, and drawings. Read more
New York-based designer Ryan Sullivan’s shirts are printed in his studio in low runs. His latest batch works with geometric space on silky cotton poly blend shirts. Read more
The new Runaways movie looks at the formation of the seminal girls’ group which spawned Joan Jett’s career. We have a Runaways prize pack to give away, including Neon Angel: A Memoir of a Runaway, the Joan Jett and the Blackhearts Greatest Hits CD, the film’s soundtrack, and Joan Jett’s photobook with Todd Oldham. To enter, just leave the name of the city you live in! Read more
DISCOVER MORE
SO...
SEARCH: Can't find what you're looking for? Do a search..
IS IT GOOD FOR YOU TOO?
We hope you're enjoying your time on Lost At E Minor, but it’s not over yet. Got something to share? Tell us about it and we'll look to publish it. If you want to have your work featured on the site, we'd love to hear from you. Pssst, we also have an online store stocking some of the goodies we feature on the site.
If you're a media agency and want to use this platform to connect with our readership, then drop us a line and tell us about it. Oh yeah, and we do digital consulting for cool brands that want to reach the sort of demographic that visits this site.












karla harajuku said | 25 June, 2008
i really like that outfit and i think that, that guy its really hot
jaaaa saka good
yeah!