San Francisco’s The Hundreds
Dubbed as a ‘lifestyle project’ drawing influences from Californian street culture, the store recently opened by LA-based The Hundreds in San Francisco has, hands down, the coolest fit-out I’ve ever seen. A pirate theme permeates every aspect of the store, from the black exterior resembling a cave to the internal pillars littered with skulls and busted skate decks. Strong downlights pierce through the dark interior, casting shadows from the depths of the sculptures. The message plastered across the fitting room wall even contemplates finding land using maps. In its entirety, the store creates an experiential, surreal environment to showcase what is a very cool, street and somewhat hip-hop inspired range of threads.