George Lois’ genius Esquire covers
George Lois is the god of good ideas, or at least one of them. When I am stuck on ideas, I pray to George the God, or look through his works in hope of doing something one hundredth as good as his work. In the 1960s, he created a total of ninety-two covers for Esquire and helped shape the magazine’s golden era. His ideas are still powerful to this day. You can now look through these genius covers on his website or keep them in your bookshelf.















