by Carolyn Dempsey in New Fashion on Friday 7 March 2008

Boxfresh is a British streetwear company notable for its emphasis on DIY fashion. Their Boxfresh vs Series, a collection of collaborations ranging from straight fashion into the bicycle arena, has just launched their latest battle — between Boxfresh and Pete Fowler, of Super Furry Animals artwork fame. The collection is a predictable if not workable meeting of the minds. As much as Fowler’s bright, anthropomorphism style compliments the Boxfresh fringe aesthetic, it’s not like anyone is surprised. The hoodies and cardigans are a savvy and signature addition to any wardrobe, but overall this is just another line of predictable strongly coloured, slightly ill fitting street wear.