by Julia Hennock in Video on Wednesday 27 February 2008

B-Reel is real smooth. And when I say real, I mean really. They created the latest ad for kicks brand Onitsuka Tiger. The campaign — Made of Japan — was launched in January 2007 with a giant shoe built out of Japanese collectibles. Then came the promo site. And now the campaign continues with this electric shoe inspired by Tokyo’s vibrant lights. Rather like L.A. Lights and a field of mushrooms.