by Gerry Mak in New Trends on Saturday 16 February 2008

Personally, I think the new AT&T logo sucks. In attempting to make it look 3-D, the designers have also made it look like a scoop of ice-cream, not exactly what I associate with cellphones. Neatorama recently posted a rundown of how a few other iconic logos evolved. [while we're on it, check out the Wolda design a logo competition]