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Digital Cloud

Located on the way to the first class lounge, this shimmering cloud hovers and flickers to signify the transition from the noisy public realm into the calm of the lounges. Created by Troika, the cloud is a digital sculpture with an animated skin, utilizing flip-dot technology and 4638 dots flipping to the tune of a computer. Troika are a young and exciting UK art, design and graphic firm who were originally fascinated by the flip dots in the signs at train stations and airports of the 70s and 80s, and most importantly the sound that they make. We would love to hear this cloud sing. [read about Marc Newson’s designs for the first-class Qantas Lounge]

Are you an animator/short film-maker?

We're looking for some creative short films or animations to run natively on the Lost At E Minor Facebook Wall, which has 500,000+ Likes. We have an audience who LOVE cool design, art, photography, animation. If we post your video, we'll credit you and add a callout to your Facebook or Instagram Wall in the copy. So you should get a bunch more Likes on your page and more eyeballs on your work. Contact us here if you'd like to submit your short video work.

Videos from Lost At E Minor TV