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The Viral Waistcoat
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The Viral Waistcoat

Dubbed ‘an experiment in social networking and fashion‘, the Viral Waistcoat is collaborative project in which a small leather waistcoat — the personification of modern urban chic — is transported around the globe under the auspices of a variety of suitors. The idea is simple: ‘Wear it. Take a pic. Sign it. Pass it on’. And so it is. So far, amongst other spectacular activities and places, the waistcoat has been Zorbing in New Zealand; been worn by a stormtrooper; featured in an article in London’s Campaign magazine; and shepherded through Europe by Australian online fashion site, 2Threads. [read also about Ground Floor Collaboration]

From the decaying European streets of Buenos Aires to the smoky punk clubs of Beijing, rad stuff is happening everywhere. Sign up for our free weekly newsletter to keep up.
Looking for the perfect gift? Check out the goodies in the Lost At E Minor online store or for a curated range, try this selection of cool presents.
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Yigal Ozeri’s photorealistic paintings

Israeli-artist Yigal Ozeri’s provocative photo-realistic paintings of young women in nature look like a large format photographs, but are actually the work of minute brushstrokes laced together. Inspired by the Pre-Raphaelites, the paintings are exotic portraits of woman enraptured by nature, caught in the lens of the artist’s eye. Ozeri’s inspiration lies in Carl Jung’s concept of the Anima, the psychology of the female’s true inner self. Read more

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Anti-Theft Lunch Bags

Tired of having your food stolen by sticky-fingered coworkers or roommates? Bullies taking your kid’s lunch? Well, worry no more. Anti-Theft Lunch Bags are sandwich bags that have green splotches printed on both sides, making your freshly prepared lunch look spoiled. So don’t suffer the injustice of having your sandwich stolen again!

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Creative advertising packaging

Despite the intentions of many, it’s not so often that advertising — as an industry — truly thinks outside the box. Yet, when executed well, clever eye-catching advertising actually works. It does. As these examples will attest to. Read more

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There’s some awesome new work up on New York-based illustrator, Sam Weber’s website, including this one above which is did for the Soulpepper Theatre. We asked him a little while back about what his studio workspace was like: ‘I am fairly particular about where I like to work, and what sort of stuff I like to have around me. There are things that I look at often — a book of Max Ernst collages, one on Yoshitaka Amano, and a big stack of clippings from magazines and the Internet that I will periodically leaf through to get inspired’. Read more


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For some reason it’s rare that you see London in this light. Nightscapes of big cities are usually reserved for New York and Tokyo, for example. Perhaps the comparatively scarce skyscrapers makes the city less photogenic in that respect. So photographer Jason Hawkes’ work is long overdue — he has really brought the city to life, and given it that lick of golden light that a long-exposure is good for.

Cuffs are pretty glam right now and I’m particularly feeling those by Leethal Fashion Accessories. They also have a huge range of stylish jewellery such as bangles, rings, brooches, and earrings, all for less than $50.


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I’ve been a big fan of Babak Radboy’s designs for a while now. I love how complex and time consuming some of his pieces look and how fresh and original they are.

Springfield Punx is a great blog that features renderings of what your favorite comic book, cartoon, and movie characters (and a few late-night talk-show hosts thrown in for good measure) would look like as characters on the Simpsons.

History is the story of the winners, and western dominated culture recounts few triumphs from the east. Mongol is an effort to correct this balance, and the eastern influence is evident in much more than just the storyline. It is more like a fairy tale or legend handed down through generations, than based on fact, with mythical elements playing a major part, and the character’s motivations remaining simple. Read more

Listening to Mum’s fourth album — Go Go Smear the Poison Ivy — for the first time, I was awash with sentimentalism. Amidst carnival trumpets and burlesque beats, there’s a sense of this being a bohemian rhapsody. Perhaps it’s the mix of cello and brass with experimental electronica. Or maybe it’s just the soft vocals that cascade over playful, imaginative sounds. Whatever it is, it’s totally brilliant. [see also Sigur Ros' Heima]

Listen to Mum’s track, The Amateur Show.

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WE'RE POSTING / SOME OF THE BEST

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Sparrow Vs Sparrow

Trip out with Sparrow Vs Sparrow’s retro illustrations, I love their aesthetic, color use and sense of humor. Read more

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Car from made ice

Forget battery powered vehicles. Cars made from ice are the future of transportation: no pollution, no honking horns, no painful rap music blasting out of souped up stereos. And if they melt, they melt. You just swim the rest of the way down the slipstream.

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Paolo Ventura

Italian-born, New York City-based photographer Paolo Ventura creates fairy-tale like pictures out of amazingly constructed, miniature dioramas that almost trick the eye into thinking he’s a tilt-shift photographer. Read more

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Charlie Immer

Charlie Immer’s pastel-pallete sometimes obfuscates the gory violence in his surreal images. At other times, it heightens the gut-wrenching and visceral effect of his work. Read more

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Man-Tsun’s painterly images

Hong Kong-based illustrator Man-Tsun draws dark and beautiful painterly images that look like they are straight off a high-end Japanese animated film. Read more


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Thanks to Sony Australia, four Lost At E Minor readers will win personal audio prizes, including the new 8GB Walkman S series video MP3 player and the MDRXB500 Extra Bass headphones. Read more

This Powder Necklace features a pearlized Turbo Cinereus shell with tiny holes drilled into the bottom, filled with a sparkling silver-colored powder that when gently tapped, sprinkles a light dusting on the wearer’s chest. Designed by Stephanie Simek. Read more

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