The-affair [giveaway]
Just launched from East London, the-affair explores themes of the futility of religious intolerance and the Ministry of Love. More than just fashion, the-affair blends social commentary and design to create a statement that goes deeper than a typical tee. We’re also loving the interactive experience of the the-affair’s website, which gives a nice feel for the fit, fabric and prints. Take a look at the current collection – we’ve got one of each tee design to give away. To win, leave a comment saying why you think the label is called ‘the-affair’. Two random winners will be announced under this post on October 9.
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YOU'RE SAYING (26)
Dale Hutton said | 27 September, 2007
It cause the designers’ grannies both had affairs with their milk men and because of the offspring’s bitterneess they designed outrageous clothing to spite the old people of the world. ha ha
L/V said | 27 September, 2007
Is it because scandal is a most profitable endeavor?
Or perhaps their love for textiles has perished, seeing as they have a few limited designs
and therefore considered only an affair?
I do have to say that the website is well done…
The interactive models [who may have been an item, as a previous post broke] are
a nice touch…
Belle said | 27 September, 2007
the label is called ‘affair’ because the designers are having an ‘affair’ with fashion – simple.
It’s their secret indulgence, it’s all they think about…
Renee said | 27 September, 2007
It refers to the lifelong love affair between the two rats on the Miniluv shirt. Poor rats, they are just as much the victims of Orwellian dystopia as Winston… On the shirt they are symbolically divided by the ministry building, but though they are forever apart in textile representation, their love lives on in spirit.
alice said | 27 September, 2007
fundamentalist organizations do not sanction affairs, unless you are the head of said organization —power has its privileges.
affairs are all about what is going on behind a facade. affairs are chaotic energy that could change the course of events maybe even the course of history.
if you have ever watched 007 at work, then you know something about an affair – the affair. dangerous sexy covert political smug complex risky sophisticated – it makes sense when you look at these designs.
Elizabeth said | 27 September, 2007
Not that it is any of our affair but the Affair label was the idea of a fair young maiden whose affair at the local fair with a fair skinned man of good to fair religious conviction was seen as a way to make a fair day’s living!
Tom said | 27 September, 2007
Maybe it’s about the definition of the word…
af·fair \ə-ˈfer\ (noun) a matter occasioning public anxiety, controversy, or scandal
erin said | 27 September, 2007
the affair is based on graham greene’s world war ii novel about a british novelist named maurice bendrix.
pacia said | 27 September, 2007
“the affair” is a representation of their concept behind the label. a vaguely specified concern. there’s a message, a matter, but it’s hidden or subtle.
James said | 27 September, 2007
’cause style and meaning are getting it on
jesse yuen said | 27 September, 2007
they are ecouraging the wearer to indulge in something new, something sexy and something that feels good, at least for a while…til it falls apart.
grammatik said | 28 September, 2007
Zoltan’s lady named it, because when he was setting this up she was getting no LURRVE
fray said | 28 September, 2007
take your pick!!
af·fair [uh-fair] Pronunciation Key – Show IPA Pronunciation
–noun
1. anything done or to be done; anything requiring action or effort; business; concern: an affair of great importance.
2. affairs, matters of commercial or public interest or concern; the transactions of public or private business or finance: affairs of state; Before taking such a long trip you should put all your affairs in order.
3. an event or a performance; a particular action, operation, or proceeding: When did this affair happen?
4. thing; matter (applied to anything made or existing, usually with a descriptive or qualifying term): Our new computer is an amazing affair.
5. a private or personal concern; a special function, business, or duty: That’s none of your affair.
6. an intense amorous relationship, usually of short duration.
7. an event or happening that occasions or arouses notoriety, dispute, and often public scandal; incident: the Congressional bribery affair.
8. a party, social gathering, or other organized festive occasion: The awards ceremony is the biggest affair on the school calendar.
Emilie said | 28 September, 2007
jesus stares lovingly at the male model in the white t-shirt, fantasizing their next endeavour while The Man In The Rat T-Shirt gazes blankly into nowhere wondering where he went wrong with Jesus, what was said, what was done.
An affair of models, t-shirts and Jesus is what is meant by the brands name, abstract yet hard-hitting. The models cant see what the other see’s at the same time. A pity…I think so.
It could have worked so well.
Ray Lupton said | 1 October, 2007
I think that you called the label “The Affair” because when you were setting up the business your partners thought you were off having an affair because they saw so little of you.
Great brand by the way.
Isaun said | 2 October, 2007
“the affair” challenges the our perspective in a sense that we are all possibly living an affair of sorts with ourselves and that the world is a very contradictory place, not many prcactice what they preach, and are hipicritical, many have hidden agendas, and unknown affairs but we all seem to be doing the same, and in the end all aiming for similar goals just along a different path, all so that good and evil are subject to an individuals position of perspective.
wicked shirts site and concept btw, when r there gonna b more shirts?
Liv said | 3 October, 2007
“the-affair”
… the founders have been secretly plotting their plan to get out of their day jobs for ages, nabbing old friends for long afternoon coffees in dark pubs to get ideas and inspiration.. (and finally have decided to come clean, set up a sleek website and smartly onto the pages Lost at E Minor). BUT .now.. they wish to keep the mystery and passion that exists when you are doing something cheeky in the dark til 4am and then go to work for 9am with a spring in your step …. and besides… we all remember at least one really lusty love affair, so its happy memories all round.
Cam said | 7 October, 2007
Are they supposedly brothers?
Kristen said | 8 October, 2007
The meaning is all in the dash…
Anna said | 8 October, 2007
I would think ‘the-affair’ is a name inspired by the idea of subversion against the Ministry of Love, the organisation whose job is to enforce obedience to Big Brother in Orwell’s novel ‘1984′. The affair therefore becomes a term associated with political as well as adulterous scandal.
Brendon said | 9 October, 2007
Clearly it is thier hats. The affair is under the hat.
Andy said | 10 October, 2007
Alright, we have winners! Congratulations Liv and Anna, you’ve won yourselves a tee.
If you can contact me with your postal address and preferred size we’ll get the tees out shortly.
Thanks to all who participated in this – and thanks to the-affair. Stay on the lookout for our next giveaway!
Cheers,
Andy
Liv said | 11 October, 2007
woohoo!
will wear well.
thank u!
ryan fritz said | 12 October, 2007
Its easy. two people that had an affair came up with a great idea for a clothing company. Thus, “the-affair”
Anna said | 15 October, 2007
Excellent, thanks. I will serve this one up with panache.
HAVE YOUR SAY
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dan said | 26 September, 2007
they are named after the interracial love affair between their two male models which may actually be the designers behind the-affair? or mary magdelene and jesus which ever one is more plausible