by Andy in New Fashion on Monday 25 June 2007

Producing only 100 limited edition pieces of each style, Melbourne’s Who Am Eye are a burgeoning cult label. The short shorts and oversized tees of their ranges draw inspiration from ‘a life of late nights, loud music, pretty girls, city skylines and hanging out with mates when the bright lights are sleeping’. Sounds like a rather fun way to breeze through life. So enjoyable in fact that it’s no wonder this ‘gutter glam’ blend of fashion and lifestyle is catching on fast.