by Zolton in New Trends on Friday 8 June 2007

We love Helvetica – its simplicity, its elegance, its timelessness, its ubiquity. The 1957 Max Miedinger and Eduard Hoffmann designed font is probably your favourite too, which is why you should check out the shorts for the feature-length Helvetica film ‘about typography, graphic design and global visual culture. It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type’