by Andy in Cool Travel on Tuesday 5 June 2007

An archaeologist at Stanford, Michael Shanks, has completed an interesting study of the ‘prodigious amount of thought’ given to the design and layout of a casino’s gambling floor, such as the pictured Las Vegas Venetian. ‘Studies have shown that carpeting is often purposefully jarring to the eyes, which draws customers’ gaze upwards toward the machines on the gambling floor. Music is usually mild and soothing, and plays on a continuous loop rather than individual songs, contributing to a trance-like feeling of warmth and comfort in the gamblers. It has even been reported that casinos have attempted to manipulate the air circulation in order to affect the behavior of gamblers’.