Designing polo shirts without the fluff, Attus Apparel is a new clothing label that blurs the line between smart and casual, offering up a range that even the hippest beatniks of 1970s Haight Ashbury would have worn. [see also Substratum Apparel]
Also by ZOLTON

Maths explains the origin of superhero characters
I love the colours and simple reasoning in this clever series by Scottish illustrator Matt Cowen, which uses basic maths equations to explain how certain pop culture icons came to be. Read more
Star Wars Uncut: a fully crowdsourced version of Episode IV
The project of creative technologist, Casey Pugh, this full length version of the George Lucas masterpiece was created from multiple 15 second segments recreated from the original movie and submitted by thousands of Star Wars fans, which were then spliced together by editor Aaron Valdez to form the final product. Genius, as both a commentary on contemporary pop culture trends (there are references to LEGO, stop motion, memes and the like) and on the power of tapping your audience for quality material.
Filmmaker creates LEGO stop motion to propose to girlfriend
Now, this is one for the ages: back in 2010, Atlanta film-maker Walter Thompson created a jaw-dropping LEGO stop motion to propose to Nealey Dozier, his girlfriend of four years. The video took 22 hours of shooting and some 2,600 pictures to splice together, a small sacrifice to pay for years of happiness together. Right? Right! Oh, and she said yes. Bonus.
YOU'RE SAYING (1)
HAVE YOUR SAY
Formerly of Bogota, Colombia, Camilo Bejarano moved to America at the age of sixteen and now resides in Brooklyn, New York where he continues to work and play with colorful character designs, illustrations, and design projects.
Italian painter Nicola Samori is a man out of his time. He paints meticulously detailed Baroque-style portraits reminiscent of Caravaggio and Van Dyck. Read more
Heavy metal and hip-hop are perhaps the most popular forms of rebellion for kids the world over. In Malaysia, metal — particularly black metal — has taken such a strong hold that the Fatwa Council there banned it, fearing that the music would compel listeners to rebel against religion. Contrary to the council’s intentions, black metal is as popular as ever in Malaysia, and is a recognizable cultural touchstone there, as indicated by the above clip from the 2005 film Filem Rock.
The Loveless Cafe, a little oasis on the outskirts of Nashville, is like a refuge for the disenfranchised, serving up good ol’ southern cooking to a legion of America’s finest. Read more
This beautiful black and white art periodical Color Ink Book has been designed so that you can add splashes of color to any of the pages that catch your eye. This second issue features the work of more twenty five international artists, including Andy Smith, Formfieber, Marco Rached, Nathan Spoor, and Trystan Bates.
Named after the first openly gay politician in US history, Harvey Milk make some rather testosterone-heavy tunes. While appealing mostly to the stoner-rock and indie-metal set, the quintet from Athens, Georgia, aren’t afraid of a little melody, as the almost pop track Motown on their latest album, Life … the Best Game in Town, proves. But more often than not, the band gets down and dirty with some knuckle-dragging sludge rock. Amid the haze of searing guitar squeals, menacing power chords, and seismic bass rumbling, though, are some almost math-rock flourishes that hint at the brains behind the brawn.
We used to depend on sundials back in the day, but now there are multiple ways to tell the time. And Tokyo Flash has just invented another one. Based on LED technology, these watches are not only stylish but futuristic and wildly innovative. They even have a watch from minimalist designer Naoto Fukasawa that is more than just your basic timepiece. The Tokyo Flash site says that their watches are supposed to ‘resemble the various moods of a human’, and they’re definitely an attention grabber. These are watches to take us right through to the 22nd century.
WE'RE POSTING / SOME OF THE BEST

Nerd-attack! Man, this TARDIS zipper robe is so much cooler than any Star Wars crap people are hawking this days. This is for the true gangsta nerd.

Matthew Dear’s Black City album totem
Our friends at Ghostly International are releasing Matthew Dear’s Black City album as a limited edition ‘totem’. A what? A totem – a limited edition metal bar used to access a private music chamber. Cool! Read more

A little infectious lollipop rock anyone? Feel free to embarrass yourself singing along at the stoplight. If the other drivers give you that look, roll down the windows and spread the love.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Baltimore Mural by Josh Van Horne
My friend Josh Van Horne, a local Baltimore artist, did this amazing mural in our neighborhood that depicts the history of this warehouse-laden area.

Honest Food Preparation Instructions
Yes, we’ve all been there: the chinese food from last week that still looks edible amongst the bare surrounds of an empty fridge. But really, we shouldn’t. Just let it be. Or College Humor will expose you! Read more
Sovereign Beck create modern silk ties for the classic man — both understated and provocative, classic and cutting edge. We have them for sale in the Lost At E Minor store. Read more
If you have a Twitter feed that focuses on cool pop cultural things and you’d like to swap Tweets with Lost At E Minor and other like-minded Twitterers, drop us a note (with Tweet Swap in the title). We have a system in place and we’d like to have you in on it! [illustration by Brad Fitzpatrick]
DISCOVER MORE
SO...
SEARCH: Can't find what you're looking for? Do a search..
IS IT GOOD FOR YOU TOO?
We hope you're enjoying your time on Lost At E Minor, but it's not over yet. Got something to share? Tell us about it and we'll look to publish it. If you want to have your work featured on the site, we'd love to hear from you. Pssst, we also have an online store stocking some of the goodies we feature on the site.
If you're a media agency and want to use this platform to connect with our readership, then drop us a line and tell us about it. Oh yeah, and we do digital consulting for cool brands that want to reach the sort of demographic that visits this site.






Lost At E Minor: Music, illustration, art, photography and more » Attus Apparel said | 9 May, 2008
[...] got to give it to the guys at American fashion label, Attus Apparel. Just over a year into business and already they are producing some of the more … ummm [...]