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attus apparelAttus Apparel
New Fashion /

Attus Apparel

Designing polo shirts without the fluff, Attus Apparel is a new clothing label that blurs the line between smart and casual, offering up a range that even the hippest beatniks of 1970s Height Ashbury would have worn. [see also Substratum Apparel]

Check out our special sale of the-affair t-shirts through the Lost At E Minor online store. Sale prices range from $28-$31.50.
Special one day advertising rates for Lost At E Minor. Reach our audience at a fraction of the usual price. More details here.

Also by ZOLTON

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Hooked Clothing

Ok, so I’m wearing this t-shirt right now. It’s by Singapore-based fashion label Hooked Clothing, and it’s just about my favorite tee at the moment. Why? Why not. Tees are fun and Hooked has me hooked. Read more

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People Of Public Transit

Following on from the People of Walmart website, comes People Of Public Transit: ‘The public bus and subway systems are littered with amazing photo opportunities. Many of us have been sitting alone witnessing something amazing and only wishing we could share the experience with our friends. Well now you can!’ Read more

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Milk and Honey necklace by Stephanie Simek

Milk and honey, an indubitable pair. In this necklace by Stephanie Simek, a golden honeycomb beeswax pendant is encased in plastic and hangs from an oxidized sterling silver chain. The links are interwoven with a milk protein-based fiber. We have it for sale in our online store.

YOU'RE SAYING (1)

Lost At E Minor: Music, illustration, art, photography and more » Attus Apparel said | 9 May, 2008

[...] got to give it to the guys at American fashion label, Attus Apparel. Just over a year into business and already they are producing some of the more … ummm [...]

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I’ve loved and admired the work of Canadian Illustrator Isabelle Arsenault as far back as I can remember. I have such a soft spot for her charmingly old fashioned French aesthetic. Read more


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It goes without saying that Hip Hop has taken a few very low hits in the past decade. Thanks to the likes of 50 Cent and company, it accounts for around 40% of all music sold in America. It’s a huge industry. So where does that leave Hip Hop artists doing something a bit different? Lord T and Eloise wear wacky outfits, make crazy music and bring a whole lot of fun back into Hip Hop. What’s more, they’ve started a new genre called ‘Aristocrunk’. Watch out!

The AirPiano is an innovative musical interface which allows the playing and controlling of software instruments simply by moving your hands in the air. Above the AirPiano is a virtual matrix of keys and faders, each assigned with MIDI messages ready to be triggered. The length of a triggered note is equivalent to the time a hand is placed on the corresponding virtual key, which is also confirmed by LED feedback.


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With the streets of New York already covered in a thin layer of ice after a heavy snowstorm yesterday, it’s interesting to see how other cold winter cities deal with this ubiquitous companion. At the annual Ice and Snow Festival, in Haban, China, they get kinda creative with it: building an entire city out of ice and then lighting it up like an extra frosty, colourful Christmas tree. Read more

I remember the first time I saw a Mark Rothko piece at the Art Institute in Chicago. I’d only seen reproductions until that point, and I never understood why people considered the late painter so important. Read more

is it TooLate? Is it? Never! This Italian-made watch has a beautiful minimal design, comes in lots of colors, is water proof and goes for less than $30. Hot damn! 10,000 of them were sold in the first ten days after their release and half a million in it’s first year of distribution. Apparently the Italians are wearing two or three of them together as part of some bizarre fashion clique. Wonder if the rest of the world will catch on?

Mark Mothersbough, jack of all trades, most famous as frontman of iconic 80s band Devo, has recently started designing wallpaper and rugs, which are available from Walteria Living. Read more

WE'RE RESPECTING

WE'RE POSTING / SOME OF THE BEST

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Man-Tsun’s painterly images

Hong Kong-based illustrator Man-Tsun draws dark and beautiful painterly images that look like they are straight off a high-end Japanese animated film. Read more

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Car from made ice

Forget battery powered vehicles. Cars made from ice are the future of transportation: no pollution, no honking horns, no painful rap music blasting out of souped up stereos. And if they melt, they melt. You just swim the rest of the way down the slipstream.

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Chip7

Richmond-based graffiti artist Chip7 has a style that is at once urban and also vaguely tribal with their crude lines and rich patterns. Read more

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Paolo Ventura

Italian-born, New York City-based photographer Paolo Ventura creates fairy-tale like pictures out of amazingly constructed, miniature dioramas that almost trick the eye into thinking he’s a tilt-shift photographer. Read more

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The Swimmers

I live the upbeat, feel good tempo of the new single — A Hundred Hearts — from Philly group, The Swimmers. Off their latest album, People Are Soft, this song is a strangely fitting anthem for the blustery day outside.


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Wolfmother. Rock n roll. Mystical lyrics. Heavy riffs. They have a new album out, Cosmic Egg, and we have five copies to giveaway, along with their debut album. To enter, tell us your favorite Wolfmother song and the city you live in. Yo! Two fingered salute. Read more

Sovereign Beck create modern silk ties for the classic man — both understated and provocative, classic and cutting edge. We have them for sale in the Lost At E Minor store. Read more

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