FOR WEEKLY INSPIRATION Why

NaCo was created in 1999 by Tijuana’s Edoardo Chavarín and Mazatlan’s Robby Vient, schoolmates at the Art Center College of Design in Pasadena, California. What started as a hobby has turned into an internationally known brand of t-shirts, hats, backpacks, wallets and other apparel and accessories’. What makes NaCo so special? Well, Naco is originally a derogative term used by upper and middle-class Mexicans to describe things and people they felt were way beneath them in terms of hipness, taste and economic status. NaCo’s ‘Ser Naco Es Chido’ tagline means ‘to be naco is cool’. Phrases like ‘NA/CO’ instead of AC/DC, ‘Los Bitles’ for The Beatles, or ‘Estar Guars’ for Star Wars have been used in more than 300 designs using ’spanglish’ and iconic imagery, playing with double or triple sense words turning these ‘tacky’, uncool tees into a million dollar business.

Tagged: ,

Special one day advertising rates for Lost At E Minor. Reach our audience at a fraction of the usual price. More details here.
Looking for the perfect gift? Check out the goodies in the Lost At E Minor online store or for a curated range, try this selection of cool presents.

RELATED

Thumb

Junior Massive t shirts

Junior Massive is a newly launched Australian boutique t shirt label making limited edition tees using only Australia cotton. It’s street meets indie; design meets durability; edgy fashion meets edgy fashion. We have them for sale in the Lost At E Minor online store.

Thumb

One Last Ounce experimental fashion project

One Last Ounce is an experimental project exploring surreal imagery on an abstract cut. Says designer Jake Jelicich on his creative rationale: ‘I wanted to make thin, unique, comfortable tees that flowed and moved with the night. And I wanted the art to be dark, but sarcastic, mystical and inspiring, all in the same glance. These shirts are about long nights with good friends, being spontaneous, and letting the street lights guide you home’. Read more

Thumb

Michael Gillette illustrated t-shirt

From this artist selection of t-shirts comes this Michael Gillette illustrated t-shirt, limited edition and distributed in a vinyl sleeve, with a biography of the artist on the back of the sleeve. Each tee is numbered and signed by the artist, and comes in organic cotton.

Thumb

Daniel Santiago Salguero

Young Colombian artist and photographer Daniel Santiago Salguero creates images from simple digital photographs to personal diaries which drive a world of imagination, colors and unique perspectives.

Thumb

The Take It Easy experience in Barcelona

Two months ago, a very special and unique place opened in Barcelona: TAKE IT EASY, an anti-stress space. Inspired by The Eagles song, Ramón Regada created a comfortable area in the district of L’Eixample in which people can unplug and take a short nap in hi-tech massage chairs. It is aimed at workers with only short time after lunch to take the famous siesta. And all for just five Euros. Regada asks each customer to write down a phrase or word after taking the nap and each week he selects one as a banner in the front window of the space. Read more

Thumb

El Cosmonauta: the first participatory film in Spain

Cosmonaut is a feature film project by Riot Cinema Collective and the first participatory film in Spanish cinema to date. The project uses the Internet collaboratively under free Creative Commons licences and, with the help of viewers, aims to create alternative finance, creation and distribution platforms for independent films. By inviting viewers to be a part of the production process of the film and give them access to all content created, Cosmonaut intends to engage the audience and jointly develop a closer and more transparent relationship.

YOU'RE SAYING (0)

No comments yet.

HAVE YOUR SAY




Please be sure to enter your name and email before submitting this comment. Please also refer to our comments policy.

I’ve just discovered the work of Arien Valizadeh and I’m very impressed. His Iranian-American background (he studied under a master Farsi Calligrapher) has shaped his artistic vision, which maintains the classical presence of Persian figurative painting. If that’s all too much, then explore his use of print and pattern and the dramatic color schemes he employs.


ADVERTISEMENT

The perfect balance between shiraz and parmesan is what came to mind when we met Nat Denning, a fashion retailer and Michael, a retail shopfitter, who have combined to create Fallow, one of Australia’s most stylish and unique boutiques. Read more

I received a Kobe Beefcake t-shirt today and I’m already in meat-lover’s heaven. Who’d have thought all those funky shapes are actually cuts of meat? This new label from Kobe Japan is an insider’s (and meat-lover’s) treasure.


ADVERTISEMENT

I wish I could remember my dreams more often. I wish the damn things wouldn’t go in one ear and straight out the other. Who plants them and why? And how come the few I recall are like tiny portions of an indie blockbuster, minus the credible acting and the killer plot twists. Sigh. Life is like a dream sometimes. And then you wake up. [illustration by Sam Weber]

From the cutting rooms of Dior through to the backstages of the Babyshambles, and even These New Puritans, it seems former Dior designer Hedi Slimane has seen it all. But his newly published photography concept book — Rock Diary — leaves me asking many questions about the symbiosis of fashion and music, especially the glorification of renowned drug addict Pete Doherty. Read more

Oh man, what I wouldn’t give to be able to sing like Neil Finn. His voice rasps with all the sincerity and integrity of a thousand heartfelt melodies. Heck, I’d probably trade my prized collection of Archie comics for just the chorus on this song. Driving Me Mad? You betcha(dupa). This man is a treasure. Bow low indeed.

New Mexico group, Alaska in Winter’s The Homeless And The Hummingbirds is a stunningly beautiful, slowburning song, featuring Beirut’s Zach Condon on trumpet.

WE'RE RESPECTING

WE'RE POSTING / SOME OF THE BEST

Thumb

Paolo Ventura

Italian-born, New York City-based photographer Paolo Ventura creates fairy-tale like pictures out of amazingly constructed, miniature dioramas that almost trick the eye into thinking he’s a tilt-shift photographer. Read more

Thumb

Car from made ice

Forget battery powered vehicles. Cars made from ice are the future of transportation: no pollution, no honking horns, no painful rap music blasting out of souped up stereos. And if they melt, they melt. You just swim the rest of the way down the slipstream.

Thumb

Kris Kuksi

Good thing Kris Kuksi channelled the trauma of growing up with an alcoholic stepfather, his disdain for ‘the typical American life and pop culture’, and his fascination with the macabre into obsessive, baroque assemblages, paintings, and drawings. Read more

Thumb

Karen Caldicott’s clay head models

British born, New York-based model maker Karen Caldicott has been making clay heads for all major US publications over the last decade. Read more

Thumb

Sparrow Vs Sparrow

Trip out with Sparrow Vs Sparrow’s retro illustrations, I love their aesthetic, color use and sense of humor. Read more


ADVERTISEMENT

Thanks to Sony Australia, four Lost At E Minor readers will win personal audio prizes, including the new 8GB Walkman S series video MP3 player and the MDRXB500 Extra Bass headphones. Read more

Too sweet for words, these beautiful hoop earrings by Sydney-based designer Carmel Taylor are a real touch of origami for your ears. Read more

FOLLOW US

Follow Lost At E Minor on Facebook Follow Lost At E Minor on Twitter

[Advertise here]


WHAT YOU'RE DOING

What are you doing?

CAPTCHA

DISCOVER MORE

SO...


SEARCH: Can't find what you're looking for? Do a search..

IS IT GOOD FOR YOU TOO?

We hope you're enjoying your time on Lost At E Minor, but it’s not over yet. Got something to share? Tell us about it and we'll look to publish it. If you want to have your work featured on the site, we'd love to hear from you. Pssst, we also have an online store stocking some of the goodies we feature on the site.

If you're a media agency and want to use this platform to connect with our readership, then drop us a line and tell us about it. Oh yeah, and we do digital consulting for cool brands that want to reach the sort of demographic that visits this site.