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NaCo was created in 1999 by Tijuana’s Edoardo Chavarín and Mazatlan’s Robby Vient, schoolmates at the Art Center College of Design in Pasadena, California. What started as a hobby has turned into an internationally known brand of t-shirts, hats, backpacks, wallets and other apparel and accessories’. What makes NaCo so special? Well, Naco is originally a derogative term used by upper and middle-class Mexicans to describe things and people they felt were way beneath them in terms of hipness, taste and economic status. NaCo’s ‘Ser Naco Es Chido’ tagline means ‘to be naco is cool’. Phrases like ‘NA/CO’ instead of AC/DC, ‘Los Bitles’ for The Beatles, or ‘Estar Guars’ for Star Wars have been used in more than 300 designs using ‘spanglish’ and iconic imagery, playing with double or triple sense words turning these ‘tacky’, uncool tees into a million dollar business.

Are you an animator/short film-maker?

We're looking for some creative short films or animations to run natively on the Lost At E Minor Facebook Wall, which has 500,000+ Likes. We have an audience who LOVE cool design, art, photography, animation. If we post your video, we'll credit you and add a callout to your Facebook or Instagram Wall in the copy. So you should get a bunch more Likes on your page and more eyeballs on your work. Contact us here if you'd like to submit your short video work.

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