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Icebreaker gets edgy

For those who haven’t come across New Zealand’s Icebreaker range of clothing, I recommend you acquaint yourselves with this wonderful pure merino wool clothing. Icebreaker is not your normal wool product — due to the fineness of the merino thread, it’s got all the properties of cotton (including ‘chuck in the wash and don’t worry’ care instructions), but never smells, and keeps you both warm and cool depending on the time of year. Its edgy design works too. Best of all, Icebreaker is an ecologically friendly clothing range. It uses a ‘narrow and deep’ selection process for its suppliers, which focuses on impeccable business ethics. And wool is fundamentally a renewable source.

About the author

I co-founded Lost At E Minor in 2005 and run Conversant Media.

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