Using art for brand communication requires finding that tiny, pointy apex fusing creativity, corporate branding and audience to create a message that’s strong yet subtle and meaningful yet simple. To pull it off requires not only creative finesse and an appreciation for branding, but also an intimate understanding of audience and human response. It’s a tough gig, and few perform it well. In Australia we’ve seen Timothy Neve succeed with a string of art-inspired marketing achievements, and now the Quebec-based duo of Mathieu Doyon and Simon Rivest is making noise in Canada with creations that ‘appropriate certain established conventions and strategies in advertising and transpose them to an artistic project’.
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Also by ANDY
Struth! We’re now stocking the beautifully designed and overtly Australian range of products by Aussie illustrator, Eamo. Perfect for those of us living abroad, who miss the taste of Vegemite and the smell of the beach, or those whose fleeting connection with the big brown land has left them longing for more.
We’re now stocking your creations
Our online store has been kicking along nicely for a while now, featuring prints by Andy Smith [pictured], tees by Das Monk and jewellery by This Charming Man to name a few. We have visitors from all across the globe and some of our pieces have been racing out the virtual door faster than we imagined possible. Aw, shucks! Now it’s your turn. If you design, create, or distribute products and artwork that fits with our style, and you’d like to see your goodies stocked on our shelves in time for Christmas, drop us a note introducing yourself and we’ll take it from there. Psst … we’re planning some Christmas gift ideas and subscriber offers too. We reckon you’ll like them.
The knuckle sandwich charm necklace by This Charming Man features two pieces of bread on either side of a tiny set of brass knuckle dusters. Rad huh? Get yours now for $140.
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I love the finely rendered, graphic (yes, rendered and graphic) work of illustrator John Malloy. His charmingly quirky sensibility is the crowning element of his work.
How can you not love a band called ¡Apeshit!? Their name says it all. I got to catch these guys tour at a warehouse in Bed-Stuy the other night as they were capping off their most recent tour, and even though there were only 20 or so people in the audience by the time they went on, their set was absolutely epic, culminating in frontman Pat Berran being hoisted up and subsequently dropped by the drunken, sweaty, and heavily tattooed crowd. If you love fast, spastic, intensely brutal punk, this band will make you crap your pants.
Ah, sleep of the damned. That messy, unsettled phase where your mind races at the speed of light and everything in life seems that little bit more complicated. Yes, ‘twisting and turning’, you evil companions to a hot summer’s night, how I could do without you. Read more
Schmidt, Hammer and Lassen’s design for the Copenhagen national library is a celebrated structure in the already glittering design portfolio of northern Europe. The marble and glass façade of The Black Diamond (yes, that is what their national library is called) is an example of architectural brilliance, with even the angled walls designed to best mirror the city’s beautiful canals.
I spent the formative first six years of my life in Wellington, New Zealand, a beautiful windswept city framed by a magnificent harbour in one direction and a stunning collection of green, rolling hills in the other. It was here, on a return visit many years later and deep amongst the clipped accents and ruddy faces of the weather-beaten locals, that I stumbled upon the vast catalogue of the then Dunedin based record label Flying Nun. And what a roster of acts they housed — The Chills, The Bats, The Clean, Tall Dwarfs, The Verlaines, and my favourite guitar-pop band, Straitjacket Fits. Read more
Each one of these Bracelaces by Itunube is turned into an elegant drawing on the skin using different kinds of lace combined with leather, metal components and glass beads. They are just US$25 in the Lost At E Minor store.
The Occasional Diaries Of Werner Herzog is a spoof online diary for German film director, Werner Herzog. Although they’re all fiction, I enjoy reading them as much as if they were genuine. Read more
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Karen Caldicott’s clay head models
British born, New York-based model maker Karen Caldicott has been making clay heads for all major US publications over the last decade. Read more
Almanac Market in Philadelphia is slightly pricey, but you definitely get what you pay for. Offering fantastic bread, cheeses, produce, and cured meats such as sopressata and pepperoni, it was a great pit stop when my band played in town, and definitely more economical and tasty than hitting a greasy spoon for road snacks.
I live the upbeat, feel good tempo of the new single — A Hundred Hearts — from Philly group, The Swimmers. Off their latest album, People Are Soft, this song is a strangely fitting anthem for the blustery day outside.
Illustrator Timothy Karpinski sews painted paper together to create his images, giving them a classic look. Read more
Good thing Kris Kuksi channelled the trauma of growing up with an alcoholic stepfather, his disdain for ‘the typical American life and pop culture’, and his fascination with the macabre into obsessive, baroque assemblages, paintings, and drawings. Read more
Wolfmother. Rock n roll. Mystical lyrics. Heavy riffs. They have a new album out, Cosmic Egg, and we have five copies to giveaway, along with their debut album. To enter, tell us your favorite Wolfmother song and the city you live in. Yo! Two fingered salute. Read more
For visual people who rely on shapes and imagination, this eye test t-shirt by Hong Kong-based studio, WEME, is a perfect conversation starter. It’s available through the Lost At E Minor online store for just US$30. Read more
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We hope you're enjoying your time on Lost At E Minor, but it’s not over yet. Got something to share? Tell us about it and we'll look to publish it. If you want to have your work featured on the site, we'd love to hear from you. Pssst, we also have an online store stocking some of the goodies we feature on the site.
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Alter - lostateminor.com said | 6 June, 2007
[...] ‘Alter has carved out of a strong signature in music for cult brands like Modular Recordings, the Ministry of Sound and Virgin Festival. More recently Alter have demonstrated their creative application across mediums through their campaign for the MTV Music Awards. The diversity of their work also extends to the Portable Film Festival as well as ongoing projects for fashion stables including Levis, Adidas, Mambo, Stussy and General Pants’. [see also Mathieu Doyon-and Simon Rivest] [...]