Using art for brand communication requires finding that tiny, pointy apex fusing creativity, corporate branding and audience to create a message that’s strong yet subtle and meaningful yet simple. To pull it off requires not only creative finesse and an appreciation for branding, but also an intimate understanding of audience and human response. It’s a tough gig, and few perform it well. In Australia we’ve seen Timothy Neve succeed with a string of art-inspired marketing achievements, and now the Quebec-based duo of Mathieu Doyon and Simon Rivest is making noise in Canada with creations that ‘appropriate certain established conventions and strategies in advertising and transpose them to an artistic project’.
Also by ANDY
After weeks of packing Australia’s crate with the best of Aussie nightlife, our crate was farewelled in lavish style at the Smirnoff Nightlife Exchange send-off party in Sydney last week. We discovered Australia is swapping with Brazil, so we’re hanging out for the samba and cachaça to sway ashore and lead us astray. Lost At E Minor contributor Michelle Wilding captured the vibe of the night and Aussie nightlife with this video.
The AP Tour brought metalcore music heavyweights and a convoy of sponsor vans head-first into a stormy Seattle last night. The Hurley denim reps were rattled; they’d endured a long drive from Utah through what they described as the worst weather they’d ever experienced. Joking around with them before the show I realised how shaken up these guys actually were; hands were still shaking and their laughter was racked by nerves. Read more
NOW: an Analog Moving Picture Project
There’s a great story behind this prog-surf film. Riley Blakeway was an aspiring surf film-maker with incredible talent and a handfull of small film projects to his name. Chippa Wilson was a relatively unknown but amazing aerial surfer without the opportunity to show the world what he could do. In 2009, they won STAB magazine’s Little Weeds competition, respectively taking out the film-maker and surfer prizes. Read more
YOU'RE SAYING (1)
HAVE YOUR SAY
Viktor Hertz, the clever artist who brought us the pictogram movie poster sensation, is back with a new soon-to-go-viral project titled Honest Logos. In the series, Hertz hilariously reveals the actual content of the company. Or at least what he thinks they should really be called. Read more
io9 just posted a pretty amusing and true list of actors that make even the worst sci-fi and fantasy films worth watching.
Produced by our talented friends over at Miami-based studio, Common Machine, this is the first installment of a new bi-monthly series of exclusive Lost At E Minor videos that they will be putting together for us. This one is on marionette maker, Pablo Cano, who uses ‘mundane objects to create magic on a string’. And he does. We hope you enjoy!
I came across the Dongzhong cave school, which is situated in a Miao village within the Ziyun county, while watching a fascinating BBC documentary series about China the other night. The school, which was built in 1984 and caters for just under 200 students, is considered to be ‘a teaching branch for nearby resident units’. It looks stunning in its ornate beauty, and it must be one hell of a stimulating environment in which to learn. Read more
Forget Facebook, that’s so passe. For my fix of social media connectivity, I go to Lamebook, the ‘funniest and lamest of Facebook’, and pour over the excruciating faux pas’ of others. Read more
Setting Sun’s cover of Tom Petty’s You Got Lucky was recently released as part of Buffet Libre DJ’s compilation CD, Rewind 2. Says frontman, Gary Levitt, of their version on the song: ‘We got back from our European tour on Christmas Eve with a December 27th deadline for the track looming. It was finally started on December 26th and then sent off completed the next day. It was a great exercise in having to let some things go. That’s twenty-four hours out the door complete, old school style. That’s how records used to be made. Motown, baby, MOTOWN!’ We have the song for free download in our Music Download section [psst, it's in the third column of the site]
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WeMe Creative has an awesome new female tee available called All About Me, featuring ‘pattern wrap over’ printing. Read more
WE'RE POSTING / SOME OF THE BEST
Honest Food Preparation Instructions
Yes, we’ve all been there: the chinese food from last week that still looks edible amongst the bare surrounds of an empty fridge. But really, we shouldn’t. Just let it be. Or College Humor will expose you! Read more
Christoph Niemann illustrates a nightmare flight
New York Times illustrator Christoph Niemann has created a brilliant visual diary outlining the peril and pitfalls that beset the everyday passenger based on his recent experience flying from New York to his home town of Berlin. Read more
Baltimore Mural by Josh Van Horne
My friend Josh Van Horne, a local Baltimore artist, did this amazing mural in our neighborhood that depicts the history of this warehouse-laden area.
Get lost in a daydream or a craving for something sweet while gazing at these cool sculptures by Brooklyn-based WiNK WiNK PONY. Made using clay, tree bark, wood, and mossy moss.
Benjamin Edminston’s psychedelic heads seem to have some fearful wisdom behind their blissed-out eyes. Read more
Set up in 2011, Rebel Unlit is a printing collaboration between London based Artists Neil Butler and Shanney Mulcahy. They make short run screen-printed t-shirts and limited edition prints from their studio in East London. All the t shirts are fair traded and printed by hand and, as a result, each one is unique. Read more
If you have a Twitter feed that focuses on cool pop cultural things and you’d like to swap Tweets with Lost At E Minor and other like-minded Twitterers, drop us a note (with Tweet Swap in the title). We have a system in place and we’d like to have you in on it! [illustration by Brad Fitzpatrick]
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Alter - lostateminor.com said | 6 June, 2007
[...] ‘Alter has carved out of a strong signature in music for cult brands like Modular Recordings, the Ministry of Sound and Virgin Festival. More recently Alter have demonstrated their creative application across mediums through their campaign for the MTV Music Awards. The diversity of their work also extends to the Portable Film Festival as well as ongoing projects for fashion stables including Levis, Adidas, Mambo, Stussy and General Pants’. [see also Mathieu Doyon-and Simon Rivest] [...]