Using art for brand communication requires finding that tiny, pointy apex fusing creativity, corporate branding and audience to create a message that’s strong yet subtle and meaningful yet simple. To pull it off requires not only creative finesse and an appreciation for branding, but also an intimate understanding of audience and human response. It’s a tough gig, and few perform it well. In Australia we’ve seen Timothy Neve succeed with a string of art-inspired marketing achievements, and now the Quebec-based duo of Mathieu Doyon and Simon Rivest is making noise in Canada with creations that ‘appropriate certain established conventions and strategies in advertising and transpose them to an artistic project’.
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Also by ANDY
Dubbed as a ‘lifestyle project’ drawing influences from Californian street culture, the store recently opened by LA-based The Hundreds in San Francisco has, hands down, the coolest fit-out I’ve ever seen. Read more
Advertising or Graphic Design?
The Advertising or Design exhibition at The Eisner, the American Museum of Advertising and Design, was one of the highlights of my recent stay in Milwaukee. Read more
A minimalist design hotel parked on Thailand’s Koh Samui island, The Library stole my attention as I wandered down Chewang Beach at sunset. Read more
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I’ve been waiting for a group like this. These New Puritans are balls in your face, 100 miles an hour, pure attack! A young British group that has most of the UK press in the palm of their skinny pale hands, they hint at a sonic mash of Bloc Party mixed with what White Rose Movement were supposed to be. What more could you want?
Listen to the These New Puritans track, Elvis.
The master of the minor key lament, Casiotone For The Painfully Alone is not quite as alone as he thinks he is. Or is he? Hmmm, that’s kinda deep. Anyway, we interviewed him recently. Read more
It seems only fitting that New York’s first eco dining experience, Habana Outpost, is located in Fort Greene, Brooklyn. Read more
Diva Pittala is the designer of edgy and glamorous fashion label, Pleasure Principle. Read more
Many moons ago, when my hair was longer and my eyes were wider, I played guitar in a Sydney rock band. Over a period of several years, the four members in the group went from relative normality to the very personification of imagined rock glory. Read more
You heard it here first. Singer-songwriter Julian Perretta might just become the most exciting new artist of 2008. Read more
There are few more joys an artist has in life than coming across great resources for inspiration. Lately I’ve been studying typography, the meaning of words, and then something as simple as trying to find all the ‘7 letter words’ I can so that it might fit into my latest musings. Read more
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WE'RE POSTING / SOME OF THE BEST
His name echoes those of colonels and soldiers who fought in the American civil war. But far from that, William Fitzsimmons is actually an obscure songwriter from Jackson, Illinois. Read more
Travis Louie’s paintings are inspired by 19th-century portrait photographs. Instead of people, however, his subjects are goofy-looking monsters. Read more
Monika Tywanek and Ingrid Verner are the Melbourne-based designers behind T-V’s boutique label. Read more
LA-based renaissance man David Choe draws from toy culture and comics as much as he does from Japanese painting and conceptual high art. Read more
It looks like the New Rave movement is making a big comeback thanks to Carrie Mundane, designer of the UK-based fashion label, Cassette Playa. Read more
Subscribe to Lost At E Minor now and you could be rocking these insanely stylish MOSCOT Nebb sunglasses, as worn by those modfathers of musical sleek, Young Knives. Hell, Cee-Lo even wore them on Saturday Night Live a few weeks back. Read more
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Gary is listening to Téada
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Alter - lostateminor.com said | 6 June, 2007
[…] ‘Alter has carved out of a strong signature in music for cult brands like Modular Recordings, the Ministry of Sound and Virgin Festival. More recently Alter have demonstrated their creative application across mediums through their campaign for the MTV Music Awards. The diversity of their work also extends to the Portable Film Festival as well as ongoing projects for fashion stables including Levis, Adidas, Mambo, Stussy and General Pants’. [see also Mathieu Doyon-and Simon Rivest] […]