Nat Liechti interviews Hernando Salinas from the Buenos Aires-based team behind the so-daggy-it’s-trendy website, The UnCool Hunter. Where did the concept come from? ‘The Uncoolhunter was born as a new method of investigation of those unexplored things that are left aside the elite or emergent circuit. Salvador Dalà defined fashion as, ‘what is not fashionable’. Following this, the Uncoolhunting team observes the things that do not appear in tourism brochures, rummaging through the retro, the trash, the bizarre and the bad taste’. How does it all come together? ‘The Uncoolhunter team is myself, Javier Lourenço, Diego Beyró and Diego Bazzino. There are also two people in charge of the maintenance of the website and there is an editor who translates the content into English. In addition to this, there are external contributors, mainly in Argentina and in cities throughout Latin America, but there are sporadic contributors from countries such as Ukraine, the Czech Republic and America. The Uncoolhunter team works for twenty-five hours a day, 365 days of the year. On the weekends the members of the team meet to do field research around trashy places of Buenos Aires. We also have a ferret that works with us, but soon we will sign the most photographed squirrel in the world that works from sunrise to sunset. Check out Sugar Bush Squirrel‘. Why is the uncool so much cooler than the cool? ‘Because the uncool is a never-ending source. It is always unpredictable. Because it is not conventional and it does not follow rules, it is fresher than the cool. That is why the surprise effect is bigger. It is more relaxed because it doesn’t pretend to be anything’.
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Also by ZOLTON
Win a pair of MOSCOT sunglasses
Subscribe to Lost At E Minor now and you could be rocking these insanely stylish MOSCOT Nebb sunglasses, as worn by those modfathers of musical sleek, Young Knives. Hell, Cee-Lo even wore them on Saturday Night Live a few weeks back. Read more
Photograph responsible brands in action
The Indie Breakfast Club, a blog for socially responsible entrepreneurs, has launched a new initiative through Flickr where they’re inviting photographic submissions that capture responsible brands in action. Read more
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YOU'RE SAYING (5)
Zolton said | 1 December, 2006
yup, zac and i are perfect examples of it!
Stef said | 7 December, 2006
Finally, a website dedicated to the likes of me!!
I always knew it was cool to be uncool.
Hope ur rocking Brooklyn!
xx
Hayden said | 7 December, 2006
hey i think I’ve seen that squirrel somewhere before…oh wait no, that was just the STATUE OF LIBERTY!!?! wtf
James II said | 18 May, 2007
I think it´s bullshit! these people are coping styles.
HAVE YOUR SAY
‘Some people call me the space cowboy, some call me the gangster of love, some people call me Maurice, cause I speak with the pompetus of love’. The pompetus of love?! Really. I don’t know what the heck Steve Miller was on the day he wrote that, but I could sure do with some now. Read more
Australian singer-songwriter Ben Lee recently contributed some posts to Lost At E Minor on some of his favourite cultural things and people. We checked in with him to see what sort of head-space he’s been in the time since the release of his latest album, Ripe. Read more
Given the amount of talent he has, it’s a mystery why German producer Pantha Du Prince not received more attention than he has. His minimal tech soundscapes are surprisingly melodic and moody, as reflected on his epic track, Asha, as good a starting point to the music of this German electro whiz as any.
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Ninety percent of the time, you can pick a Scandinavian brand from a metric mile away, which is not necessarily a bad thing considering that the Scands have such a refined, clean approach to thinking about clothes. Read more
There are few more joys an artist has in life than coming across great resources for inspiration. Lately I’ve been studying typography, the meaning of words, and then something as simple as trying to find all the ‘7 letter words’ I can so that it might fit into my latest musings. Read more
WE'RE RESPECTING
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Meow Cottage, Franklin, Tennessee
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Subscribe to Lost At E Minor now and you could be rocking these insanely stylish MOSCOT Nebb sunglasses, as worn by those modfathers of musical sleek, Young Knives. Hell, Cee-Lo even wore them on Saturday Night Live a few weeks back. Read more
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Andy said | 30 November, 2006
Haha they got it right… ‘the uncool is a never-ending source’. Very true.