The ‘Fashion Faux Pas‘ collection from Brisbane-based Now You Own Us ‘is a collaboration of vibrant colours and impossible prints, bringing this collection into the ever so fashionable unfashionable’. Tailored boardies and satin edged cardigans demonstrate the increasingly chic direction of the label, yet it’s chic without being too smart – suited to any activity you might undertake during a long summer night. [see also Toi Creative; Zanerobe]
Tagged: zanerobe
RELATED
Aussie streetwear label Zanerobe create the most wearable t-shirts around. Not only are they soft like the fur off a particularly smooth peach, they look mighty sharp too. Read more
This is one for the guys. One of our favourite men’s streetwear labels, Zanerobe, has just released its Fantasy League collection which is inspired by Australia’s fanatacism with sport. Well, it’s true! Designer Jonathan Yeo describes the range as ‘fun and funky’, and he’s on the ball when he say that. On the ball! Gettit. Shucks. We’ve got a little collection of eight Zanerobe goodies to give away to random Lost At E Minor subscribers who send any post on the Lost At E Minor site to one of their friends before August 25 2006 (Read more details and see the giveaway gear here). They include the Search & Rescue navy tee, the Track & Field blue hoodie and the Midtown v-neck white tee. Very cool indeed. [more about Zanerobe]
Also by ANDY
Struth! We’re now stocking the beautifully designed and overtly Australian range of products by Aussie illustrator, Eamo. Perfect for those of us living abroad, who miss the taste of Vegemite and the smell of the beach, or those whose fleeting connection with the big brown land has left them longing for more.

We’re now stocking your creations
Our online store has been kicking along nicely for a while now, featuring prints by Andy Smith [pictured], tees by Das Monk and jewellery by This Charming Man to name a few. We have visitors from all across the globe and some of our pieces have been racing out the virtual door faster than we imagined possible. Aw, shucks! Now it’s your turn. If you design, create, or distribute products and artwork that fits with our style, and you’d like to see your goodies stocked on our shelves in time for Christmas, drop us a note introducing yourself and we’ll take it from there. Psst … we’re planning some Christmas gift ideas and subscriber offers too. We reckon you’ll like them.
The knuckle sandwich charm necklace by This Charming Man features two pieces of bread on either side of a tiny set of brass knuckle dusters. Rad huh? Get yours now for $140.
YOU'RE SAYING (2)
Thousand Reasons - lostateminor.com said | 28 April, 2007
[...] Following stints at Tsubi, Marcs and Milk & Honey, fashion designer Ben Turner met the multi-talented Daniel Lindsay at a house party in Melbourne and the two Bondi lads created Thousand Reasons shortly thereafter. Easily identified from the clashing colours and pattern-rich prints, Thousand Reasons is bringing it’s own brand of brightness to fashionable cities everywhere – after two successful domestic seasons the latest collection of underwear and apparel will soon be stocked in Los Angeles, New York, London, Sweden and Japan. [see also Now You Own Us] [...]
HAVE YOUR SAY
Adrian Tomine is one of the finest cartoonists and illustrators of this generation, alongside the iconic Chris Ware and Daniel Clowes. He began his career Xeroxing copies of his comics for distribution, and stubbornly chooses to work in a medium as deliberately obscure as independent comics. While he continues to develop his ongoing series Optic Nerve (currently entering its fifteenth year of publication), he’s also the illustrator of choice for the New Yorker.
Musicians in Jacksonville, Florida, often plop themselves amongst breakfasting families to nurse their hangovers at the Fox Restaurant. The food is a step above normal greasy spoon fare, but is just as cheap, with a full breakfast costing as little as three dollars. They even offer bananas as an alternative to grits or hash browns.
It’s a recession and I don’t need to buy any more handbags. But these? Umm, too awesome to pass. The ad photos are as fantastic as the products. My favorite is Pursuader. But don’t go to the airport with one! Read more
Silence. In this world of near constant noise and motion, it really has become a sadly neglected and undervalued commodity. Yet, as I sit, looking down on a bustling metropolis of speeding cars, people, and minds, I can’t help but wonder what impact this sensory overload will have on not just our generation, but on all those to follow. Read more
You’ll notice a new addition on the site, a brand spanking new job board, packed to the brim with creative positions in New York City. So if you’re looking for a new challenge, a new city perhaps, and you’re in a creative industry, check in regularly to see the latest jobs going.
Back in the day, New Zealand pop absurdists, Split Enz were the finest damn Australasian band around. This track, I Walk Away, off their final album — Spellbound — is their ultimate moment: a hefty dose of pure melodic majestry, wrapped around the aching lyrics and quirky arrangements of genius frontman, Neil Finn.
How can you not love a band called ¡Apeshit!? Their name says it all. I got to catch these guys tour at a warehouse in Bed-Stuy the other night as they were capping off their most recent tour, and even though there were only 20 or so people in the audience by the time they went on, their set was absolutely epic, culminating in frontman Pat Berran being hoisted up and subsequently dropped by the drunken, sweaty, and heavily tattooed crowd. If you love fast, spastic, intensely brutal punk, this band will make you crap your pants.
WE'RE POSTING / SOME OF THE BEST

Creative advertising packaging
Despite the intentions of many, it’s not so often that advertising — as an industry — truly thinks outside the box. Yet, when executed well, clever eye-catching advertising actually works. It does. As these examples will attest to. Read more

Forget battery powered vehicles. Cars made from ice are the future of transportation: no pollution, no honking horns, no painful rap music blasting out of souped up stereos. And if they melt, they melt. You just swim the rest of the way down the slipstream.

Amazing cake designs by Charm City Cakes
Baltimore company Charm City Cakes produces the most innovative wedding and party cakes on the market. Inspiration for these creative bakers comes from everywhere: art, fabric, furniture, architecture, landscapes, science, and music, and each cake is individually designed to match your personality, and the theme of the occasion you are celebrating. Don’t miss these cakey engineering masterpieces. Read more

Wheeeeee! This game is so freaking fun! You move your cursor over each dot to make them split into four smaller dots ad infinitum.

T-post: the world’s first wearable magazine
So here’s the scoop. Every six weeks, T-post subscribers get a new t shirt issue in the mail, with a news story on the inside and an artist interpretation of that story on the front. Yes, we agree. It’s clever, clever. Read more
Thanks to Sony Australia, four Lost At E Minor readers will win personal audio prizes, including the new 8GB Walkman S series video MP3 player and the MDRXB500 Extra Bass headphones. Read more
Inspired by the unique digital clock apps created by the designer, Sean Zoega, the i-toc watch is a colorful physical manifestation of digital ideas featuring bespoke two-disc Japan quartz movement. The outer gradient displays the minutes while the inner gradient shows the hours. The rings interact, creating an ever-changing pattern of design and colour. We have them for sale in our online store. Read more
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We hope you're enjoying your time on Lost At E Minor, but it’s not over yet. Got something to share? Tell us about it and we'll look to publish it. If you want to have your work featured on the site, we'd love to hear from you. Pssst, we also have an online store stocking some of the goodies we feature on the site.
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Now You Own Us + Fashion Giveaways - Camarilla said | 20 November, 2006
[...] If you duck over to Lost At E Minor you’ll find a wrap on Brisbane’s Now You Own Us [above] courtesy of Camarilla. While you’re over there, get involved in the subscribers drive to earn yourself some fashionable treats… labels up for grabs include Zanerobe, Tsubi and Pani. [...]