by Zolton in New Fashion on Wednesday 18 October 2006

One of my favourite new discoveries is Byron Bay fashion label, Bird, which is the creation of designer Rachel Bending whose ‘work pioneering sustainability in design started with Slingfings, a brand widely recognised for its environmental consciousness‘. Bending, who originally hails from the UK, studied textile design at the renowned Glasgow School of Art in the early 90s and then spent several years working as an event director for Saatchi & Saatchi in London before immigrating to Australia in 2001. Her new fashion label, Bird, is based around three different fabrics each season, all of which are designed at her studio and hand-printed using water based dyes. The result is a beautiful, eco-friendly collection of women’s wear. We have two Bird dresses to give away – including the one pictured left – to random Lost At E Minor subscribers who leave a comment under this post, or who send this post to six or more of their friends, with the name of your favourite feathered friend and a damn fine reason why you should win one. Entries close October 30 and winners will be announced below this posting.