sarajo frieden
New Art /

Wish stars

Sarajo Frieden

So the days march ever onwards. It’s hard to believe that it’s August already and there’s not a sign yet of tinsel. The department stores must be a little slow off the mark this year. Not that I buy into the whole Christmas thing. It’s just mass consumerism in kitsch wrapping. But enough of that. I’ve been thinking about the power of lateral thinking; of the sideways shift that a great idea can provoke. Edward De Bono, of course, is its most recognisable proponent and what an immense contribution he’s made to creative endeavour. I particularly like the solution he offered to the owners of an Indian supermarket who were having problems with customers using the car spaces in their parking lot for longer than they should. De Bono pondered the dilemma, then put forward a simple suggestion: if the customers wanted to use the carpark, they had to leave their headlights on. And so they did. It’s amazing what the fear of a flat battery can do to the speed with which one shops. We can only wonder what this genius of constructive thinking would make of David Brent’s classic theory on getting the best out of his workers: ‘They’re malleable, and you know that’s what I like really. I don’t like people who come here: ‘Ooh, we did it this way, we did it that way’. I just wanna go do it this way. Team playing. I call it team individuality, it’s a new … it’s like a management style. Again guilty. Unorthodox. Sue me’. Hmmm. Perhaps I will.

From the decaying European streets of Buenos Aires to the smoky punk clubs of Beijing, rad stuff is happening everywhere. Sign up for our free email newsletter to keep up.
From the decaying European streets of Buenos Aires to the smoky punk clubs of Beijing, rad stuff is happening everywhere. Sign up for our free email newsletter to keep up.

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